Mission Statement
Professionally and precisely execute research methodologies to provide valuable data from which critical business decisions are made.
Focus Group Support
Focus Group Support
Carefully choosing respondents to participate when they meet assigned qualifications, including articulation.
Moderators and Proctors
Moderators
In-depth probing in both dynamic and static studies. This level is experienced in IDI’s that require depth and detail.
Front Desk Support/ Management
Front Desk Management
Interceptors
Interceptors
Guides
Guides
On-Site Recruitment, Confirmations, and Reschedules
On-Site Recruitment, Confirmations, and Reschedules
Saving failing quotas with on-site recruiting and re-scheduling efforts. Handling on-site issues and details like catering, respondent snacks, supplies, etc. It’s just what we do.
Interviewers
Interviewers
Understanding what learnings are the goal of the study tells us when to probe to find the feedback nuggets. Including the very important why. We get respondents to use their big boy words – descriptive adjectives and the why.

What We Do Matters
Everybody’s minds are FULL. Full of opinions, thoughts and ideas. Research is designed to help articulate those opinions, capture those thoughts and explore those ideas.
That’s where MindFull comes in.
About Us
MindFull manages and executes projects using best-practice logistics while maintaining quality and staying within budget. Choosing the perfect facility, clinic layout, professional staffing, qualifying and choosing vendor partners, and securing great food to supplement long hours, MindFull is the researchers’ go-to for quality market research project support.
MindFull is your true support partner.
Services
From intense 1500-person gang studies to intimate IDI’s, team MindFull is experienced and trained in supporting research in all its forms.
Whatever the methodology
Team MindFull accurately and professionally executes your methodology, ensuring solid data. We know critical decisions are made based on the feedback we capture.
Team MindFull pays attention to the details and nuances of each project ensuring a precise, consistent and pleasurable experience for each respondent.
- WHERE THE RUBBER MEETS THE ROAD
- DEVIL IS IN THE DETAILS
- BUCK STOPS HERE
All of these sayings seem trite, but really do have substance. We are one of the most critical components of executing your carefully planned methodology.
When the details really do matter, count on MindFull professionals.
Our Team
Roxann Pope
CEO
Having been on the agency side, the client side, and the researcher’s side, Roxann sees from both sides of the glass, managing client relations
Holly Pope
Project Manager
Holly’s experience includes proctoring and conducting insightful IDI’s, managing guiding gang studies, executing static and drive studies, 2-D, 3-D, VR, interactive projects and intercepts.
Jules McDaniel
Director of Sales & Marketing
Having been in the marketing realm for her entire career, mostly in corporate as the Regional Sales Manager with Goodyear Tire and Rubber Company and Pennzoil Products. Jules has a professional, service-oriented and team-oriented approach to business.